I attended the IBM Impact 2007 SOA show this week, along with 4000 others.
But we weren’t the biggest crowd at the show – according to IBM there were at least as many again who attended in Second Life. IBM has built a presence in the multi-player role-playing universe, and the event was carried there as well. How the world is changing!
As far as the show itself goes, the one thing that came over to me loud and clear was that IBM is really serious about SOA. Looking at the breadth of discussions and the different parts of IBM involved, it seems that large parts of the company are well and truly geared up to the SOA drumbeat, spanning both product and service areas. And now they are moving into the alternative universe of Second Life too. There really is no escape!